Investor Charter

A. Vision and Mission Statements for Investors

• Vision: Invest with knowledge & safety.
• Mission: Help investors choose the right investment products based on their needs, manage and monitor them, access reports, and enjoy financial wellness.

B. Details of Business Transacted by the Investment Adviser

• Enter into a detailed agreement with the client, including fees, conflict of interest disclosures, and confidentiality.
• Conduct unbiased risk-profiling and suitability assessment.
• Ensure KRA and CKYC registration.
• Conduct annual audits.
• Disclose complaint status on the website.
• Provide firm and contact details on the website.
• Employ only certified staff.
• Engage clients only through official contact numbers.
• Maintain client communication records, even pre-onboarding.

C. Services Provided to Investors

• Onboarding:
  • Provide agreement copy
  • Complete client KYC
• Disclosures:
  • Full business, compensation, and risk profile disclosure
  • No access to client holdings/accounts
• Investment advice based on risk profiling and suitability

D. Grievance Redressal Mechanism

• Approach the Investment Adviser. Resolution expected within 30 days.
• If unresolved, lodge a complaint on SEBI’s SCORES portal: scores.sebi.gov.in.
• Physical complaints: Office of Investor Assistance and Education, SEBI Bhavan, Plot No. C4-A, G Block, BKC, Bandra (E), Mumbai - 400051.

E. Investor Responsibilities

• Do’s:
• Deal only with SEBI-registered Investment Advisers.
• Verify registration details on the SEBI website.
• Pay fees through banking channels and maintain receipts.
• Insist on written agreements and risk profiling.
• Clarify doubts before investing.
• Assess investment risk-return profiles.
• Report fraud or promises of guaranteed returns.
• Don’ts:
• Don’t fall for tips disguised as advice.
• Don’t pay investment amounts to the adviser.
• Don’t trust promises of assured or high returns.
• Avoid acting on messages or calls without verification.
• Don’t share login credentials of demat/trading accounts.